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Web Analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web Analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
Search Engine Marketing (SEM) is a form of Internet Marketing that involves the promotion of websites by increasing their visibility in Search Engine Results Pages (SERPs) primarily through paid advertising. SEM may incorporate Search Engine Optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance Pay Per Click (PPC) Listings.
Keyword targeting is using keywords relevant to your product or service in website and ad copy to achieve a top listing in the search engines.Targeted Keywords are specific phrases that you think your potential customers and visitors might use in a search engine hoping to find a site like yours.Targeted keywords are usually going to be phrases, not individual words.
Our Support Center specializes in organizational development, consulting and executive transition. We work in close collaboration with our clients, ensuring that the work is focused on accomplishing goals as we continuously assess progress and refine strategy as needed. This is why we place our support desks as close to our customers as possible in the countries where we operate.